During the coronavirus pandemic, WeWork suffered a devastating loss. To bring people back to the office, we answered the question on everyone’s mind, ‘How is back to work going to work?’
Through WeWork’s first global brand campaign, we shared how tomorrow's office works.
The TV spot featured the special rendition of Little Orphan Annie’s “Tomorrow.”
RESULTS
10% increase in global sales
15% lift in brand recognition vs. previous quarters
400% increase over ABM KPIs
FEATURED IN
CNBC · Financial Times · The Wall Street Journal · AdWeek · AdAge · Campaign US
MY ROLE
Creative Lead/ACD at VaynerMedia
Agency Team: Kyle Arango, Evan Elberson, Ricardo Burneo
Partner Teams: Company 3, Catch & Release, and VPro