Client: Ad Council
Teens are in a mental health crisis.
Nearly half of people aged 10-24 report mental health struggles that impact their daily lives.
So how did we help them?
We created a game where over 10 million of them play every day — Roblox.
We collaborated with mental health professionals to create a Roblox world comprising three obbys, each addressing a distinct mental health issue.
Inspirational posters were placed throughout three obbys to teach and remind the children along the quests.
Partnering with Walmart, e.l.f. Cosmetics, Pacsun, and Headspace, we created five sought-after UGC items to motivate our audience to complete the quests.
VP, Innovation & Creative Experience at Dentsu
Team: Ryan Paterson, The Gang