Client: Ally Bank
During the Super Bowl, when Advertisers pay millions to get people to spend money on products, Ally Bank wanted to talk about saving money.
We launched a live money-saving competition that was only playable during the Super Bowl commercial breaks, shifting the attention to saving money instead of spending it.
Adweek · PSFK · Buzzfeed · AdAge · Campaign US · The Hollywood Reporter
Senior Creative at Grey NY
Team: Rob Lenois, Matt Herr, Justin Bilicki, Conor Champley