Client
Ally Bank
Categories
Brand Activation, Integrated Campaign, Creative Technology
During the Super Bowl, when Advertisers pay millions to get people to spend on products, Ally Bank sought to emphasize saving money.
We launched a live, money-saving competition that ran only during Super Bowl commercial breaks, shifting attention from spending to saving.
600K+ games played live during commercial breaks
#2 App on Google Play & #4 on the App Store
Grand Prize Winner at Twitter’s #BrandBowl
211M+ impressions
Adweek · PSFK · Buzzfeed · AdAge · Campaign US · The Hollywood Reporter
Ideation & Art Direction
Agency: Grey NY
Agency Team: Rob Lenois, Matt Herr, Justin Bilicki, Conor Champley