Client: Ally Bank
During the Super Bowl, when Advertisers pay millions to get people to spend on products, Ally Bank sought to emphasize saving money.
We launched a live, money-saving competition that ran only during Super Bowl commercial breaks, shifting attention from spending to saving.
600K+ games played live during commercial breaks
#2 App on Google Play & #4 on the App Store
Grand Prize Winner at Twitter’s #BrandBowl
211M+ impressions
Adweek · PSFK · Buzzfeed · AdAge · Campaign US · The Hollywood Reporter
Senior Creative at Grey NY
Agency Team: Rob Lenois, Matt Herr, Justin Bilicki, Conor Champley