Client: Budweiser
Budweiser set out to own St. Patty's Day. So, we looked beyond the bottle.
Realizing Budweiser had a surplus of renewable energy credits, we executed a massive industry flex.
We donated enough credits to offset the carbon footprint of every US beer brewed on St. Patrick's Day.
134M+ impressions
The New York Times · NBC News · CBS News · Forbes · Chicago Tribune · USA Today · Business Insider · Buzzfeed · Fox News · AdAge · MarketWatch
ACD/Creative Lead at VaynerMedia
Agency Team: Rob Lenois, Adam Lock, James Kuczynski, Evan Elberson
Photographer: Bobby Doherty