Client: Chase
While the future of finance belongs to Gen Z, data shows they also have the lowest confidence in their financial knowledge.
We stepped out of Chase’s usual approach and engaged with Gen Z on their terms to educate and build trust between this generation and financial institutions.
Successful brand launch on TikTok
280% increase in engagement rate
190% boost in CTR
Creative Director at VaynerMedia.
Team: Nadia Kamran, Felipe Molina
Production: Sunday Afternoon
Illustrator: Peter Phobia