JAMIE SHIN
WORK
RECOGNITION
ABOUT
JAMIE SHIN
WORK
RECOGNITION
ABOUT
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The Refreshing Habit

Client: Trident

 Trident aspired to break through the global market with a refreshing positioning, look & feel, and become part of people’s routines.   So we made chewing Trident a habit worth building.

Trident aspired to break through the global market with a refreshing positioning, look & feel, and become part of people’s routines.

So we made chewing Trident a habit worth building.

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My role

My role

Art Direction & Lead Design

Agency: Johannes Leonardo

Agency Team: Tom Martin, Julian Schreiber, Miguel Durao, David Kerr

All Architecting the "Lemonade Language Model (LLM)" Driving 7% growth in the grooming sector Making Al Roker dance for free Turning every beer green for St. Paddy’s Razor ads for people who hate razor ads Putting what has never been on sale Making AARP the gift young people want most Helping kids unlock 416K+ mental health quests Crashing the Super Bowl with 600,000 games Inventing "Supermarket Therapy" Boosting global sales by 10% during COVID Selling out the S60 Polestar in 39 minutes Launching Chase on TikTok Establishing "The Refreshing Habit"
Architecting the "Lemonade Language Model (LLM)" Driving 7% growth in the grooming sector Making Al Roker dance for free Turning every beer green for St. Paddy’s Razor ads for people who hate razor ads Putting what has never been on sale Making AARP the gift young people want most Helping kids unlock 416K+ mental health quests Crashing the Super Bowl with 600,000 games Inventing "Supermarket Therapy" Boosting global sales by 10% during COVID Selling out the S60 Polestar in 39 minutes Launching Chase on TikTok Establishing "The Refreshing Habit"