Client: Volvo
Volvo S60 is for people who “follow no one.”
For TVC, we used the original voice recording of E. E. Cummings reading an excerpt from his poem “A Poet’s Advice” that encapsulates the sentiment and brings out the spirit of the campaign.
S60 Polestar inventory sold out in 39 minutes
Ideation & Art Direction
Agency: Grey New York
Agency Team: Matt O’Rourke. Denise O’Bleness, Kevin Kearse, Conor Champley, Angela Ong
Director: Pantera
Score: IXYXI