JAMIE SHIN
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Cut to the Shave

Client: Gillette

Gillette asked to create an effective launch campaign for their new disposable razors. Problem? People who want a no-nonsense razor like Slate by Gillette don’t like razor ads. So we made razor ads for people who don’t like razor ads.

Gillette asked to create an effective launch campaign for their new disposable razors.

Problem? People who want a no-nonsense razor like Slate by Gillette don’t like razor ads.

So we made razor ads for people who don’t like razor ads.

RESULTS

RESULTS

Higher CTR than some of Gillette’s Super Bowl commercials

Won the P&G Grooming business across 7 brands (Gillette, Venus, Braun, & more)

MY ROLE

MY ROLE

ACD/Creative Lead at VaynerMedia

Agency Team: Mike Pierantozzi, Evan Elberson

Production: VPro