EVER WONDER WHAT HAPPENS WHEN CURIOSITY MEETS A LITTLE CHAOS?
I’ve been exploring human-driven AI since the early days, bending it, shaping it, and using it to make ideas that stick. With a global outlook and 13+ years in NYC, I create work (AI-powered or not) that surprises, delights, and actually makes people feel something. Take a look at what I’ve made.
ChatWithJamieShin@gmail.com
646-575-3076
LinkedIn
EXPERIENCE
VP, Innovation & Creative Experience | Dentsu Nov 2023 - Present
• Generated over $78M in new business and proactive wins by integrating AI, tech, and culture for clients like Tropicana and Pampers.
• Partnered with multidisciplinary teams to prototype brand storytelling using cutting-edge AI tools (Higgsfield, Veo 3, Suno, ElevenLabs, Stable Diffusion, etc).
• Led creative, gaming, and tech initiatives for key clients, including Annapurna Interactive, Diageo NAB, and AARP.
Freelance Creative Director | Cambio Sep 2023 - Oct 2023
• Developed an integrated ad campaign that harmonized authentic brand storytelling with strategic business goals.
Creative Director | VaynerMedia Aug 2021 - Aug 2023
• Launched Gillette’s 2nd biggest product in history, helping fuel 7% organic sales growth for the entire Grooming sector.
• Pioneered Chase’s first paid TikTok campaign, driving a 280% increase in engagement and outperforming celebrity ads.
• Oversaw data-optimized creative for Chase, P&G Grooming Portfolio, O-I Glass, and Procell.
Associate Creative Director & Creative Lead | VaynerMedia Feb 2020 - Jul 2021
• Spearheaded the campaign that won the massive P&G Grooming business across seven brands (Gillette, Venus, Braun, and more).
• Launched WeWork's first global brand campaign, driving a 10% increase in international sales.
• Created a brand activation for Planters, achieving 172M+ impressions and a TODAY Show placement.
• Developed Budweiser's St. Patrick's Day activation, earning 134MM+ impressions and NYT features.
Associate Creative Director | Taylor Nov 2019 - Jan 2020
• Stewarded major accounts like Guinness, Crown Royale, and P&G (Secret).
• Secured the Samsung Galaxy business by delivering the winning creative concept and strategic design vision.
Senior Art Director | Grey New York Oct 2015 - Oct 2019
• Delivered the Volvo S60 launch campaign, resulting in a complete inventory sell-out of S60 Polestar in 39 minutes.
• Crafted an interactive Super Bowl app for Ally Bank, achieving 600K+ participations during the Super Bowl, the #2 most downloaded app in the Play Store, and winning the Twitter #BrandBowl Grand Prize.
• Developed multi-platform campaigns for Häagen-Dazs, Papa John's, UNICEF, and more.
Art Director | Johannes Leonardo Jan 2015 - Sep 2015
• Launched global initiatives for Trident Gum and TripAdvisor.
• Spearheaded location-based digital campaigns for Google Micro-Moments that hit business goals and earned FWA recognitions.
• Produced end-to-end national campaign for PlayStation Vue.
Art Director | BBH New York Dec 2013 - Dec 2014
• Developed high-profile brand experiences for Sharpie, Dove Men+Care, and DYMO.
Art Director | BBDO New York Apr 2012 - Nov 2013
• Boosted AT&T’s average likes by 75,000% through viral content activations and community engagement.
• Engineered integrated campaigns for AT&T(B2C & B2B), GE, M&Ms, and FedEx.
SELECTED CLIENTS
Tech, Media & Entertainment
Google · AT&T · PlayStation Vue · Annapurna Interactive
CPG: Food & Beverage
Budweiser · Tropicana · Häagen-Dazs · Planters · Trident Gum · Papa Johns · Seedlip
CPG: Home & Personal Care
P&G Grooming Portfolio (Gillette, Venus, Braun, & more) · Sharpie · Post-it
Finance & Real Estate
Chase · Ally Bank · WeWork
Auto, Travel & Hospitality
Volvo · TripAdvisor · Marriott
B2B & Industrial
Procell · O-I Glass · AT&T Business · GE
Non-Profit
UNICEF · Autism Speaks · TxtResponsibly.org