EVER WONDER WHAT HAPPENS WHEN CURIOSITY MEETS A LITTLE CHAOS?
I've been exploring human-driven AI since the early days, bending it, shaping it, automating it, and optimizing it to make ideas that stick. With a global outlook and 13+ years in NYC, I create work (AI-powered or not) that surprises, delights, and actually makes people feel something. Take a look at what I’ve made.
ChatWithJamieShin@gmail.com
646-575-3076
LinkedIn
EXPERIENCE
VP, Innovation & Creative Experience | Dentsu Nov 2023 - Present
• Generated $78M+ in new business and proactive wins by integrating AI, tech, and culture for key clients like Tropicana, Royal Canin, and Pampers.
• Partnering with multidisciplinary teams to create customized AI architectures, optimized strategies, and creative workflows, and rapid prototypes using cutting-edge tools such as Stable Diffusion, ComfyUI, Higgsfield, Veo 3, Suno, and ElevenLabs.
• Leading creative, gaming, and tech initiatives for key clients, including Annapurna Interactive, Diageo NAB, and AARP.
Freelance Creative Director | Cambio Sep 2023 - Oct 2023
• Developed an integrated ad campaign that harmonized authentic brand storytelling with strategic business goals via a data-informed and AI-optimized strategy and creative.
Creative Director | VaynerMedia Aug 2021 - Aug 2023
• Oversaw AI-informed and data-optimized creative for Chase, P&G Grooming Portfolio, O-I Glass, and Procell.
• Launched Gillette's 2nd biggest product in history, helping fuel 7% organic sales growth for the entire Grooming sector in F/W ‘23.
• Pioneered Chase's first paid TikTok campaign, driving a 280% increase in engagement and outperforming celebrity ads.
Associate Creative Director & Creative Lead | VaynerMedia Feb 2020 - Jul 2021
• Spearheaded a data-informed launch campaign based on rapid social testing, and won the massive P&G Grooming business across seven brands, such as Gillette, Venus, GilletteLabs, and more.
• Launched WeWork's first global brand campaign during COVID, driving a 10 percent increase in international sales and a 15 percent lift in brand recognition and likability.
• Created a brand activation for Planters, achieving 172M+ impressions and a TODAY Show placement.
• Developed Budweiser's St. Patrick's Day activation, earning 134MM+ impressions and NYT features.
Associate Creative Director | Taylor Nov 2019 - Jan 2020
• Stewarded major accounts like Guinness, Crown Royale, and P&G (Secret).
• Secured the Samsung Galaxy business by delivering the winning creative concept and strategic design vision.
Senior Art Director | Grey New York Oct 2015 - Oct 2019
• Delivered an end-to-end launch campaign for the Volvo S60 Follow No One campaign, resulting in a complete inventory sell-out of S60 Polestar in 39 minutes.
• Crafted an interactive Super Bowl app for Ally Bank, achieving over 600K participations during the ad breaks, the second most downloaded app in the Play Store, and winning Twitter's Brand Bowl Grand Prize.
• Developed multi-platform campaigns for Häagen-Dazs, Papa John's, UNICEF, and more.
Art Director | Johannes Leonardo Jan 2015 - Sep 2015
• Launched global initiatives for Trident Gum and TripAdvisor.
• Spearheaded location-based digital campaigns for Google Micro-Moments that hit business goals and earned FWA recognitions.
• Produced end-to-end national campaign for PlayStation Vue.
Art Director | BBH New York Dec 2013 - Dec 2014
• Developed high-profile brand experiences for Sharpie, Dove Men+Care, and DYMO.
Art Director | BBDO New York Apr 2012 - Nov 2013
• Boosted AT&T’s average likes by 75,000% through viral content activations and community engagement.
• Engineered integrated campaigns for AT&T(B2C & B2B), GE, M&Ms, and FedEx.
SELECTED CLIENTS
Tech, Media & Entertainment
Google · AT&T · PlayStation Vue · Annapurna Interactive
CPG: Food & Beverage
Budweiser · Tropicana · Häagen-Dazs · Planters · Trident Gum · Papa Johns · Seedlip
CPG: Home & Personal Care
P&G Grooming Portfolio (Gillette, Venus, Braun, & more) · Sharpie · Post-it
Finance & Real Estate
Chase · Ally Bank · WeWork
Auto, Travel & Hospitality
Volvo · TripAdvisor · Marriott
B2B & Industrial
Procell · O-I Glass · AT&T Business · GE
Non-Profit
UNICEF · Autism Speaks · TxtResponsibly.org