EVER WONDER WHAT HAPPENS WHEN CURIOSITY MEETS A LITTLE CHAOS?
I've been exploring human-driven AI since the early days, bending it, shaping it, automating it, and optimizing it to make ideas that stick. With a global outlook and 14 years in NYC, I create work (AI-powered or not) that surprises, delights, and actually makes people feel something. Take a look at what I’ve made.
ChatWithJamieShin@gmail.com
646-575-3076
LinkedIn
EXPERIENCE
Freelance Creative Director, VP of Creative, & Director of Marketing | Clients: Publicis Sapient, A Tier-1 tech firm, Toptal, & ArcheAI
Jan 2023 - Present
Turning complex brand goals into tangible outputs, whether that’s customized AI Workflows or impactful campaigns.
VP, Innovation & Creative Experience | Dentsu
Nov 2023 - Dec 2025
• Drove over $78M in business growth by crafting customized AI architectures with brand systems and governance, rapid AI prototypes, and elevated outputs for major brands like Tropicana, Pampers, and Royal Canin.
• Led creative, gaming, and tech initiatives for key clients, including Diageo, Annapurna Interactive, and Suntory.
Freelance Creative Director | Cambio
Sep 2023 - Oct 2023
Developed an integrated ad campaign that harmonized authentic brand storytelling with strategic business goals, using a customized AI creative stack and guardrails.
Creative Director | VaynerMedia
Aug 2021 - Aug 2023
• Oversaw data-optimized creative for the P&G Grooming Portfolio (7 brands), Chase, O-I Glass (B2B), and Procell (B2B).
• Launched Gillette's 2nd biggest product in history, fueling 7% sales growth for P&G’s entire Grooming sector in F/W ‘23.
• Pioneered Chase's first paid TikTok campaign, driving a 280% increase in engagement and outperforming celebrity ads.
Associate Creative Director & Creative Lead | VaynerMedia
Feb 2020 - Jul 2021
• Developed branded activations for Budweiser, generating 1.6B+ impressions and features from the TODAY Show and USA Today.
• Led WeWork's first global brand campaign during COVID, driving a 10 percent increase in sales and a 15 percent lift in brand recognition and likability.
• Launched a brand activation for Planters, achieving 172M+ impressions and a TODAY Show placement.
• Spearheaded a data-informed launch campaign based on rapid social testing, and won the massive P&G Grooming business across seven brands, such as Gillette, Venus, GilletteLabs, and more.
Associate Creative Director | Taylor
Nov 2019 - Jan 2020
• Stewarded major accounts like Guinness, Crown Royale, and P&G (Secret).
• Secured the Samsung Galaxy business by delivering the winning creative concept and strategic design vision.
Senior Art Director | Grey New York
Oct 2015 - Oct 2019
• Delivered an end-to-end launch campaign for the Volvo S60 Follow No One campaign, resulting in a complete inventory sell-out of S60 Polestar in 39 minutes.
• Crafted an interactive Super Bowl app for Ally Bank, achieving 600K+ live participations, the #2 most downloaded app in the Play Store, and Grand Prize from Twitter #BrandBowl for most social interactions.
• Developed multi-platform campaigns and brand experiences for Volvo, Ally Bank, Häagen-Dazs, Papa John's, and UNICEF.
Art Director | Johannes Leonardo
Jan 2015 - Sep 2015
• Launched global integrated campaigns for Trident Gum and TripAdvisor.
• Spearheaded location-based digital campaigns for Google Ads that hit business goals and earned FWA recognitions.
• Produced an end-to-end national campaign for PlayStation Vue.
Art Director | BBH New York
Dec 2013 - Dec 2014
Developed high-profile brand experiences for Sharpie, Dove Men+Care, and DYMO.
Art Director | BBDO New York
May 2012 - Nov 2013
• Boosted AT&T’s average likes by 75,000% through viral content activations and community engagement.
• Engineered integrated campaigns for AT&T (B2C & B2B) and GE.
SELECTED CLIENTS
Tech, Media, & Entertainment
Google · A Tier-1 tech firm · AT&T · Annapurna Interactive · PlayStation Vue
CPG: Food & Beverage
Budweiser · Tropicana · Häagen-Dazs · Planters · Papa Johns
CPG: Personal Care & Home
The P&G Grooming Portfolio (Gillette, Venus, Braun, & more) · Sharpie · Post-it
Finance & Real Estate
Chase · Ally Bank · WeWork
Auto, Travel, & Hospitality
Volvo · TripAdvisor · Marriott
B2B
Google Ads · AT&T Business · WeWork (B2B & B2C) · Procell · O-I Glass
Health & Pharma
Wegovy · Ozempic · Differin
Non-Profit
UNICEF · The Ad Council · The Homeless Rescue Mission