Client
Planters
Categories
Brand Activation & PR, Digital Campaign
Planters needed to break through the clutter on Father’s Day.
We found viral dad quirks that no brand has claimed yet, and turned them into feel-good Father’s Day dances.
Partnering with American Dad Anthony Anderson, we launched a music video.
People noticed and started posting their own dad quirks.
Even Al Roker got into it.
The Today Show · Adweek “The 25 Best Ads of the Year” · AdAge Creativity Top 5 · Bloomberg · Yahoo News
ACD/Creative Lead at VaynerMedia
Agency Team: Rob Lenois, Mike Pierantozzi, Katherine O’Brien, Jackie Blaze, Evan Elberson
Partner Teams: Beacon Street Studio, Tool, VPro
Director: Adriana Robles