JAMIE SHIN
WORK
RECOGNITION
ABOUT
JAMIE SHIN
WORK
RECOGNITION
ABOUT

WORK

Creative leader dedicated to human-driven AI and boundary-pushing ideas.

 Tropicana Lemonade needed two things:  an ownable brand identity and a way to stay relevant in a culture that moves at the speed of social.

Architecting the "Lemonade Language Model (LLM)"

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Turning every beer green for St. Paddy’s

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Engineering cuteness at scale

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Making Al Roker dance for free

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Making change something you can taste

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Driving 7% growth in the grooming sector

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Transforming a beer ad into a lifeline

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Crashing the Super Bowl with 600,000 games

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Turning AARP into the gift young people want most

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Boosting global sales by 10% during COVID

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Inventing "Supermarket Therapy"

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Putting what has never been on sale

 Teens are in a mental health crisis.  Nearly half of people aged 10-24 report mental health struggles that impact their daily lives.

Helping kids unlock 416K+ mental health quests

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Razor ads for people who hate razor ads

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Selling out the S60 Polestar in 39 minutes

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Launching Chase on TikTok