JAMIE SHIN
budweiser_whassup_2.01080p-ezgif.com-video-to-gif-converter.gif

CHECKING IN, THAT'S WHASSUP

Client
Budweiser

Categories
Brand Activation & PR, Social, Film

During the COVID lockdowns, competition in the beer category was fierce, and Budweiser needed a way to stay top of mind. But with half the country struggling with isolation, we knew that pushing product wasn't the answer. People didn't need a beer a

During the COVID lockdowns, competition in the beer category was fierce, and Budweiser needed a way to stay top of mind. But with half the country struggling with isolation, we knew that pushing product wasn't the answer. People didn't need a beer ad; they needed a check-in.

So, we revived the most iconic commercial in the brand's history.

By partnering with Chris Bosh, Dwyane Wade, Candace Parker, and DJ D-Nice, we reimagined "Whassup," transforming it from a nostalgic 90s catchphrase into a timely, massive wellness check.

By partnering with Chris Bosh, Dwyane Wade, Candace Parker, and DJ D-Nice, we reimagined "Whassup," transforming it from a nostalgic 90s catchphrase into a timely, massive wellness check.

RESULTS

RESULTS

55M+ Views

1.5B Impressions

FEATURED IN

FEATURED IN

The TODAY Show, USA Today, People, AdWeek “Ad of the Day”, AdAge, Muse by CLIO, Creative Review, Thrillist

MY ROLE

MY ROLE

Associate Creative Director / Creative Lead at VaynerMedia.

Agency Team: Evan Elberson, Florian Marquardt, Adrian Flores, Rob Lenois

Partner Team: Stink Films, Traktor, VaynerProductions