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Client: UNICEF
Who is the most underrepresented group of people at the UN General Assembly?
Children.
All representatives are adults, and they often put aside children's issues to discuss other subjects they deem more important.
To celebrate International Children's Day, UNICEF worked with Grey to create an empty seat for a child's representative to remind decision-makers of the voices that go unheard.
FEATURED IN
BBC · AdCouncil · The Times · ATTN · The Drum · 13 WNET NY
MY ROLE
Concepting, Art Direction, Copywriting
AGENCY
Grey New York
Status
We are working with the UN to make it a permanent part of the General Assembly.
Press
BBC
AdCouncil
ATTN
The Times
The Drum
13 WNET NY