The all-new Volvo S60 is set to launch towards the end of January 2019.
Pre-launch internal campaign “Made by You”
The 2019 S60 was the first car built in the U.S. Volvo wanted to acknowledge the effort of the people who built the car to create excitement internally.
“Made by You” ads credited over 3,000 employees on a digital billboard near the factory. A digital camera installed nearby streamed it live, as well as captured and emailed to the employee as it ran.
Volvo employees proudly posted these ads on LinkedIn and social media, garnering tens of thousands of likes and shares.
During the Big Game, when brands spent big money on commercials, Ally wanted to show that money could be used for something bigger.
Twitter's #BrandBowl Grand Prize Winner / "The most talked about brand in the Super Bowl, that didn't have an ad in the Super Bowl."
Ranked #2 / Google Play Store
Ranked #4 / Apple App Store
600,000+ total games played during Super Bowl commercial breaks
69,000+ App downloads in 4 days
Cheddar by Buzzfeed
Two ads to introduce Google’s branded mobile moments that marketers can make use of to effectively reach their target audience.
FWA MSOD / Oct 6th 2015 "Time to Coffee"
FWA MSOD / Oct 8th 2015 "Hosted Walks"
Who are the most underrepresented group of people at the UN General Assembly?
All representatives are adults, and they often put aside children's issues to discuss other subjects they deem as more important.
To celebrate International Children's Day, UNICEF worked with Grey to create an empty seat for the representative of children, to remind decision makers of the voices that are unheard.
UNICEF and Grey introduced the mockup of the chair to the UN on Nov 20, 2017(not in a General Assembly Hall), and is working with the UN to make it a permanent part of the UN General Assembly by Nov 20, 2019.
13 WNET NY
A side project that turns any NYC MetroCard into a digital interactive gallery with augmented reality technology.
FWA Mobile Site of the Day / Nov 10, 2014
Design You Trust
Get Addicted To
3D World Magazine
Design That Sticks
Dofl Yun, Emily Park, David Vale
A side project that "tip-bombed" unsuspecting NY street artists to the verge of tears.
NBC News 4
New York Egoist
The Daily Edge
The Morning News
Dean Woodhouse, Kristine Young, Will Yu, Vito Catalani, Laura McWhorter, Senesi Blake
A series of works showcasing the brand’s simple, yet extraordinary ice cream.
FB Insights API ad was presented at Cannes 2016 as a successful case study that outperformed 99% of studies.
Art Direction, Design, Concept
An award-winning concept that helps people realize the similarities between two seemingly different religions.
Gold / AKQA Young Glory Professional
Copywriter / Chelsea Davison
Many people browse through TripAdvisor for deals, but don’t actually book the trip. This ad aims directly at those people through the mouth of a dog.
Global Trident Campaign launched in 2016 with an attention-grabbing look that separates Trident Gum from competitors. I developed the unique lockup, simple graphics, bold type and color for the campaign.
Global "Make it Stick" Campaign for Post-it.
Exceeded overall impression goal of 500MM within less than 2 weeks of launch(553MM)
Video completion rates(84%) exceeds the benchmark(70%)
A digital organizer that cleans up messy desktops with a click of a button.
Silver / Clio Awards 2013
Bronze / Clio Awards 2013
Bronze / International Addy Award 2013
Bronze / YoungGuns Award 2012
Finalist / Future Lions 2012