During the Big Game, when brands spent big money on commercials, Ally wanted to show that money could be used for something bigger.
Twitter's #BrandBowl Grand Prize Winner / "The most talked about brand in the Super Bowl, that didn't have an ad in the Super Bowl."
Ranked #2 / Google Play Store
Ranked #4 / Apple App Store
600,000+ total games played during Super Bowl commercial breaks
Average time users spent playing: 54 minutes
69,000+ App downloads in 4 days
Two ads to introduce Google’s branded mobile moments that marketers can make use of to effectively reach their target audience.
FWA MSOD / Oct 6th 2015 "Time to Coffee"
FWA MSOD / Oct 8th 2015 "Hosted Walks"
Global "Make it Stick" Campaign for Post-it.
Exceeded overall impression goal of 500MM within less than 2 weeks of launch(553MM)
Video completion rates(84%) exceeds the benchmark(70%)
Global Trident Campaign launched in 2016 with an attention-grabbing look that separates Trident Gum from competitors. I helped develop the unique lockup, simple graphics, bold type and color for the campaign.
Designer / Dave Kerr
A side project that "tip-bombed" unsuspecting NY street artists to the verge of tears.
NBC News 4
New York Egoist
The Daily Edge
The Morning News
Dean Woodhouse, Kristine Young, Will Yu, Vito Catalani, Laura McWhorter, Senesi Blake
A side project that turns any NYC MetroCard into a digital interactive gallery with augmented reality technology.
FWA Mobile Site of the Day / Nov 10, 2014
Design You Trust
Get Addicted To
3D World Magazine
Design That Sticks
Dofl Yun, Emily Park, David Vale
How deadly is texting while driving? This much.
Shortlisted / One Screen by The One Club
The New York Egotist
Right This Minute
An award-winning concept that helps people realize the similarities between two seemingly different religions.
Gold / AKQA Young Glory Professional
Copywriter / Chelsea Davison
A series of works showcasing the brand’s simple, yet extraordinary ice cream.
FB Insights API ad was presented at Cannes 2016 as a successful case study that outperformed 99% of studies.
Art Direction, Design, Concept
Spot created to engage the audience with Ally Bank's new brand message “Do It Right.”
Many people browse through Trip Advisor for deals, but don’t actually book the trip. This ad aims directly at those people through the mouth of a dog.
Aspiring to change the perception of Islam, this idea scored one of the highest recognitions in Grey’s 2017 Creative Council.
1st Place / Grey North America Creative Council
(out of hundreds of produced & unproduced ideas)
2nd Place / Grey Global Creative Council
(out of thousands of produced & unproduced ideas)
Images and video clips are from Gettyimages/Shutterstock.