The all-new Volvo S60 is set to launch towards the end of January 2019.
Film :30 and 5 :15s
Pre-launch internal campaign “Made by You”
The 2019 S60 was the first car built in the U.S. Volvo wanted to acknowledge the effort of the people who built the car to create excitement internally.
“Made by You” ads credited over 3,000 employees on a digital billboard near the factory. A digital camera installed nearby streamed it live, as well as captured and emailed to the employee as it ran.
Volvo employees proudly posted these ads on LinkedIn and social media, garnering tens of thousands of likes and shares.