Ally’s Super Bowl campaign
During the Big Game, when brands spent big money on commercials, Ally wanted to show that money could be used for something bigger.

Results
Twitter's #BrandBowl Grand Prize Winner / "The most talked about brand in the Super Bowl, that didn't have an ad in the Super Bowl."
Ranked #2 / Google Play Store
Ranked #4 / Apple App Store
600,000+ total games played during Super Bowl commercial breaks
69,000+ App downloads in 4 days
211MM+ Impressions

Press
Adweek
PSFK
Campaign US
AdAge
Hollywood Reporter
Cheddar by Buzzfeed

Credit
Creative Directors / Matt Herr, Justin Bilicki
Copywriter / Conor Champley